August 28, 2024
Celebrate National Burnt Ends Day all Labor Day Weekend with Zarda Bar-B-Q, Hy-Vee and the American Royal.
FOR IMMEDIATE RELEASE
Celebrate National Burnt Ends Day all Labor Day Weekend with Zarda Bar-B-Q, Hy-Vee and the American Royal
Plus: Justin Reid, World Champion Safety for the Kansas City Chiefs Collaborates with Zarda Bar-B-Q and Hy-Vee to Benefit Big Brothers Big Sisters with the Launch of Justin Reid’s KC Takeaway Sandwich.
It’s a huge weekend for BBQ in KC! Celebrate National Burnt Ends Day, the 125th anniversary of the American Royal, and the official launch and tasting of Justin Reid’s KC Takeaway plus Zarda’s Burnt Ends Sandwich this Friday, August 30th, at 10:30 a.m. at BBBS-KC, 1709 Walnut St.
The American Royal, Zarda BBQ and Hy-Vee are once again partnering to celebrate National Burnt Ends Day, for not one, but three days this Labor Day weekend! From Friday, August 30 through Sunday, September 1, 2024, Burnt End sandwiches will be available at Zarda Bar-B-Q locations and all Kansas City area Hy-Vee stores from 11 a.m. until supplies for the day run out! A portion of proceeds from Burnt End sandwich sales supports the American Royal’s scholarship programs.
The American Royal and Zarda Bar-B-Q founded National Burnt Ends Day back in 2021, nationally recognized on September 1 each year, to celebrate Kansas City-style barbecue.
“This is our fourth year celebrating National Burnt Ends Day with great partners in Kansas City, and we are excited to expand to a full weekend of celebration, especially during our 125th anniversary,” said Allyssa King, director of communications at the American Royal. “We are grateful for their support of ourscholarship programs, in which we award nearly 100 scholarships annually to students who display outstanding leadership and academic excellence.”
The National Burnt Ends Day sandwiches will be available for purchase for $7.99 each at Zarda Bar-B-Q locations in Blue Springs, Missouri, and Lenexa, Kansas, and at the 19 Hy-Vee Market Grille and Wahlburgers within Hy-Vee locations in the Kansas City metro area.
BUT WAIT, THERE’S MORE, BBQ FANS!
Join Justin Reid, Zarda Bar-B-Q and Hy-Vee for the launch of “Justin Reid’s KC Takeaway” BBQ sandwich to benefit Big Brothers Big Sisters Kansas City at the BBBS-KC headquarters, 1709 Walnut, Kansas City, Missouri.
“The KC Takeaway” was originally created two years ago and sold at Zarda and Hy-Vee as a tribute to the Kansas City Chiefs relentless defense. Now, two Super Bowl Championships – and $30,000 in contributions to BBBS-KC later – Justin Reid has put his spin on the legendary sandwich. “Justin Reid’s KC Takeaway” is one-of-a-kind taste sensation – now with a Louisiana Kick.
Justin Reid’s KC Takeaway starts with Zarda’s Award-Winning Limited Reserve Burnt Ends, followed with melted Pepper Jack cheese, a generous portion of juicy pulled pork, another slice of Pepper Jack, thin-sliced ham, and a dusting of Justin’s Louisiana-style spicy Creole seasoning and Justin’s favorite Zarda BBQ sauce – all standing tall on a toasted Roma bun.
Justin Reid’s KC Takeaway is available on Friday, August 30th at both area Zarda Bar-B-Q locations. In addition, Hy-Vee has partnered with Zarda to offer Justin Reid’s KC Takeaway starting Thursday, September 5 at the 19 Kansas City metro area Hy-Vee stores – at Hy-Vee Market Grilles and Wahlburgers within Hy-Vee locations – just in time to kick-off the Chiefs regular season! Justin Reid’s KC Takeaway will be available all Chief’s season long!
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About Zarda Bar-B-Q
Since 1976, Zarda Bar-B-Q has been serving up legendary Bar-B-Q in Kansas City, slow smoking our meats with Ozark Hickory – just the way you like ‘em! In fact, Zarda was voted “Best Burnt Ends” by readers of the Kansas City Star in the Chow Town “Burnt End Bracket” competition. And, if you’ve not tasted Zarda baked beans – get ready for a treat. For party and event catering, whether you’re feeding 10 or 10,000, Zarda has you covered. Zarda Bar-B-Q Blue Springs is located at 214 NW Hwy 7; Zarda Bar-B-Q Lenexa is located just off 87th Street at I-35.
About Hy-Vee
Hy-Vee, Inc. is an employee-owned corporation operating more than 285 retail stores across eight Midwestern states with sales of more than $12 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 5 Most Trusted Brands and has been named one of America’s Top 3 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.
About Big Brothers Big Sisters
Big Brothers Big Sisters Kansas City (BBBSKC) works to clear the path to a child’s biggest possible future by matching them with a caring, adult mentor in a one-to-one friendship. “Bigs” help “Littles” ignite, empower and defend their potential by standing with them. Last year, 100% of the Senior Littles graduated high school, 83% reported improved self-esteem and 71% reported improved grades since being matched. For more information about BBBSKC, visit www.bbbskc.org.
About the American Royal Association
A Kansas City tradition since 1899, the American Royal is a 501(c)(3) not-for-profit organization whose mission is to be the nation’s leader for food and agriculture education, events, and engagement. The American Royal provides opportunities for youth and adults from around the world to engage in high-quality events and experiences, including nationally competitive livestock shows, the world’s largest barbecue competition, regional and national equine shows, youth and professional rodeos, and elementary and secondary education outreach. Support from partners, members, and volunteers helps the American Royal achieve its vision of a world where food and agriculture are celebrated, and all generations are committed to its future.
Media wishing to schedule interviews for National Burnt Ends Day may contact Allyssa King with the American Royal at (913) 244-1652.
Media wishing to cover the event may contact Emily Lewis with Zarda Marketing at (816) 531-9014 schedule or discuss interview opportunities.